Here's How Much A Classic Pontiac Ventura Is Worth Today

 Read on to find out how much a standard classic Pontiac Ventura can sell for these days.


The Pontiac Ventura, made by General Motors, debuted in 1961 and was met with moderate to successful fanfare. Introduced as Pontiac's counterpart to the Chevy Nova and as a response to overseas importers selling sedans to Americans, the Pontiac Ventura derives its name from the Italian phrase that means “good fortune.” While sales figures and production numbers of the Ventura were lower than that of the Nova, this resulted in a higher collectible status for the Ventura by 2022.

Collectors Charge Beyond Base Price

With the Pontiac Ventura, prices vary for a classic model bought in 2020. For example, a 1974 model that's a two-door hatchback could range anywhere from $3,143 to $7,975. That said, the average price is usually $3,875. The original base price for a 1974 Pontiac Venture was $12,700.

Also, beware that collectors may charge well beyond that price range. One collector in O'Fallon, Illinois reportedly asked for $20,000 to sell his 1974 Pontiac Ventura. While used classic Pontiacs can be pretty cheap, a Ventura can venture a little on the high side, especially when bought from a collector.

The Story Behind The Name


The Ventura has an inspiration and a small history behind how it got its name. Pontiac took the name “Ventura” in 1971 to use for their X-body entry models. "Ventura" has the meaning "good fortune," which is derived from its Italian base phrasing, “bona-venture.” The Ventura was then marketed as a type of sport-luxury compact vehicle in response to import competitors offering sedans to American buyers.

The Ventura was even styled very similar to the Chevrolet Nova, only with a new split grille and lesser production numbers. However, this ended up being a benefit later on, as more limited numbers for the Ventura ultimately resulted in a higher collectible status and higher resale value. While the Ventura sometimes has a mixed reputation as a muscle carit's still worth quite a bit by 2020.

The Ventura also has a V8 engine and a T-350 column-shift automatic transmission, with a lot of them showcasing a beige interior and green exterior paint. A few other features include air conditioning (before it was made standard), as well as power steering and power brakes. While most Venturas are sold with the original stereo, one dealership in Atlanta, GA has found a way to retrofit the vehicle with a digital stereo receiver that has a retro appearance.

Restoration Drastically Increases Price


When a Pontiac Ventura is restored, suddenly the price will jump to 23 times its base price. Sellers often decided to incorporate the cost of the restorations into the increased selling price so they can break even. There's a 1961 Pontiac Ventura in Macedonia, Ohio that's being sold for $69,900. The seller even offers monthly payments of $784 a month.

This particular model has been recently restored and has been tested to make sure it still operates smoothly and cleanly when driven, idling smoothly and quietly in traffic and increasing speed without incident. The two-stage urethane paint has also been restored, noted to shimmer like copper in the sunlight. Part of the restoration features laser-straight bodywork, with the metal free from rust or any type of winter weather damage.

This particular Ventura also had straight two-level bumpers, tail fins, and a simple split grille prior to its restoration. However, all-new correctly coded glass has been added to the Ventura as part of its extensive restoration. Other features restored include door hardware, a rebuilt engine, factory markings, a new wiring harness, a reproduction battery, new carpeting, and a bright headliner. This full-sized restored Pontiac Ventura also features a four-speed manual transmission.

All of these repairs, renovations, and restorations don't come cheap; hence the significant increase in price for a restored model. Shiny features like this help Ventura become one of Pontiac's more remembered models and not as forgotten like the Firebird models of the '90s.

Sometimes A Series, Sometimes Just Trim


The Ventura went back and forth twice about whether it would be a full-blown model series, or just a trim option offered on a pre-existing model.

In 1960, it debuted as a newer, more expensive car that was built on Pontiac's B-Body template from the Catalina. The Ventura came in a four-door sedan or two-door hardtop forms. The interior also featured tri-tone seats, a sport steering wheel, and deluxe wheel covers. A year later, Pontiac released a 1961 Ventura series, with little modifications.

However, for 1962, Ventura was demoted, being relegated to simply a custom trim option for the Catalina models that inspired its template. This was the fate of the Ventura through 1965. Things changed back to the previous setting in 1966 when it was once again made into its own series for the next few years, enjoying new models every year through 1969.

Unfortunately, in 1970, it returned to its 1962-1965 trim setting. That trim option was replaced by the Catalina Brougham series for 1971, with the Ventura being made a series again afterward.

Sources: nadaguides.com, classicars.com, classics.autotrader.com, romesentinel.com,

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